Brand Lithuania: Lithuanian Population Survey, July 2019

21.12137/ETIOI0 Office of the Government of the Republic of Lithuania LT: Lithuania Brand Lithuania: Lithuanian Population Survey, July 2019 Lithuanian Data Archive for SSH (LiDA) 2021 Social Sciences public image recreational facilities leisure time tourist facilities holidays abroad travel Cultural and national identity Leisure, tourism and sport Matulaitienė, Rūta Rūta Matulaitienė "UAB KOG Institute" Ambrazevičienė, Agnė Agnė Ambrazevičienė "UAB KOG Institute", Lithuania [Project Member] Gečienė, Ingrida Ingrida Gečienė Non-profit organisation "Social Innovations Institute", Lithuania [Project Member] [ORCID: 0000-0002-7174-7959] Kanopkaitė, Sandra Sandra Kanopkaitė Non-profit organisation "Social Innovations Institute", Lithuania [Project Member] Nevinskaitė, Laima Laima Nevinskaitė Non-profit organisation "Social Innovations Institute", Lithuania [Project Member] [ORCID: 0000-0002-0912-9922] Ūselienė, Jūratė Jūratė Ūselienė UAB "Norstat LT", Lithuania [Project Member] Lithuanian Data Archive for Social Sciences and Humanities Center for Data Analysis and Archiving (DAtA), Faculty of Social Sciences, Arts and Humanities, Kaunas University of Technology, Lithuania Center for Data Analysis and Archiving (DAtA) Faculty of Social Sciences, Arts and Humanities, Kaunas University of Technology, Lithuania Žvaliauskas, Giedrius (Center for Data Analysis and Archiving (DAtA), Faculty of Social Sciences, Arts and Humanities, Kaunas University of Technology, Lithuania [ORCID: 0000-0001-8970-0756]) Burbienė, Diana (Center for Data Analysis and Archiving (DAtA), Faculty of Social Sciences, Arts and Humanities, Kaunas University of Technology, Lithuania [ORCID: 0000-0002-8435-090X]) 2021-10-16 2019-07-22 2021-03-23 2021-10-16 2025-03-10 2019-07-02/2019-07-22 2019-07-02/2019-07-22 Survey data LiDA_SurveyData_0412 21.12137/QIFBBI 21.12137/1JF8BZ 21.12137/AB9JJ6 21.12137/SHOWUT 21.12137/RHQ3FH 858522 80094 74555 196168 858522 74414 1930452 157072 858522 157091 858522 1930460 text/tab-separated-values application/vnd.openxmlformats-officedocument.spreadsheetml.sheet text/x-spss-syntax application/pdf text/tab-separated-values text/x-spss-syntax application/x-gzip application/x-gzip text/tab-separated-values application/x-gzip text/tab-separated-values application/x-gzip 5.2 Custom terms specific to this dataset The purpose of the study: assess how Lithuanian population perceive their own and the country's identity and how the country's people evaluate Lithuania. Major investigated questions: respondents were asked what things, words, associations come to them when they hear the word "Lithuania"? It was clarified whether they are proud to be Lithuanian citizens, whether they think that Lithuania has made huge progress since independence and how they think life in Lithuania has changed in the last 5 years. The aim was to understand how respondents personally evaluate different areas of Lithuanian life, which achievements in this area they value most, and which individuals can best represent Lithuania abroad. Respondents' pride in food quality, high technology, the education system, scientific achievements, the economy and business life, domestic and foreign policy, the country's infrastructure and healthcare were assessed. Asked whether it is better to present Lithuanian guests from abroad traditional culture or through professional art, it was further asked what is recommended to foreigners coming to Lithuania for the first time in the areas of culture and traditions, art and tourist areas and objects. It was clarified whether Lithuania is a green and ecological country in the opinion of the respondents, and it was asked to indicate the reasons to protect Lithuania as an ecological country. During the survey the opinion was asked which of the world regions belongs to Lithuania and with which region Lithuania would be associated abroad. It was asked whether Lithuania performs better or worse than Latvia, Estonia and Poland. Next, the respondents evaluated the groups of statements about Lithuania. It was clarified whether they were aware of the brand skirt of the Lithuanian tourism sector for the foreign audience "Real is beautiful" and the brand skirt for the domestic audience "And here you were?". When asked to imagine Lithuania becoming an animal, they were asked what kind of animal it would be. Survey was conducted to determine which positive and negative descriptions best describe Lithuanians. Some nations value and appreciate some things more, it was asked what things are most important to the respondents personally. At the end of the survey respondents have a possibility to indicate why it is good to live in Lithuania. Socio-demographic characteristics: gender, age, region, place of residence, education, marital status, occupation, average family income per month, household size, nationality. SPSS, 25 Brand Lithuania Surveys The main language of the study is Lithuanian (lit). Standardized questionnaire was provided for the respondents in Lithuanian (lit). There are many versions of this dataset due to the fact that it was used for metadata and data description experimentation. Lithuania Vilnius, Lithuania European Social Fund